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FITUR (the International Tourism Trade Fair) will hold its 46th edition, with Mexico as the featured country in 2026.
Here, we share all the details:
Known as the International Tourism Trade Fair, FITUR is an event held every year with the purpose of recognizing companies, promoting innovation in new businesses, fostering commercial opportunities, and defining emerging trends within the global tourism industry.
FITUR 2026 will take place at IFEMA, an internationally renowned venue for congresses and conventions located in Madrid, Spain. The event will be held from January 21 to January 25.
Good news arrives for Mexico in 2026, as this edition of the International Tourism Trade Fair welcomes Mexico as the official guest country, with the participation of all 32 states of the Republic.
Each state will showcase its culture, gastronomy, and tourist destinations in different ways. Traditional food, dances, tastings, handicrafts, and various cultural activities are expected throughout the event.
One of the main goals is not only to highlight iconic tourist destinations such as Cancún, Los Cabos, and Puerto Vallarta, but also to showcase everything that makes Mexico stand out and how the country can continue collaborating with other nations.
At FITUR 2026, speaking about Yucatán means speaking about pride in Mayan culture, represented by world-renowned sites such as Chichén Itzá, Uxmal, and Mayapán. In addition, participating in this trade fair allows the state of Yucatán to position itself within a global environment and helps promote its diverse destinations, cultural experiences, gastronomy, and natural attractions.
For Yucatán, attending FITUR 2026 represents an additional achievement, as the state also participated in 2025. This year, it may establish strategic alliances and strengthen direct promotion of both the state and Chichén Itzá.
As more tourists learn about Yucatán through international events such as FITUR, direct and indirect impacts are generated on the local economy, including:
This is especially crucial for Chichén Itzá and its surrounding areas, where tourism drives community development projects and creates permanent employment opportunities.
Attending the International Tourism Trade Fair 2026 represents a significant benefit for Mexico, Yucatán, and Chichén Itzá, as it allows for greater international visibility, stronger global positioning, an increase in international tourism, and substantial economic benefits.